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Got Milk Campaign Sours

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The Milk industry is bringing the curtain down on one of its most famous advertising campaigns. ABC News reports...Got milk? Not any more. The milk industry has apparently milked the last drop of profitability from its iconic "Got Milk" ad campaign, one of the most recognizable phrases in advertising. Ad Age says it's in response to growing competition from drinks like Silk Almond Milk, which is focusing on taste. Dairy farmers are now switching to the tag line: Milk Life, to emphasize its nutritional benefits, because they believe to consumers, protein is the new black. No word on the fate of the milk mustache.


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