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State Investigates Breast Cancer Awareness Apparel

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A Colorado-based company accused of selling apparel and accessories to help fight breast cancer while allegedly giving a “minimal amount” to charity is the subject of a state investigation.   In February, Indiana Attorney General Greg Zoeller issued a request for the company’s records but Zoeller says he got no response, so his office filed a petition in Marion County Thursday asking the court to make the company comply.  Illinois Attorney General Lisa Madigan’s office filed a similar action yesterday to ask the court to enforce their demand for information.
Here is the news release from Indiana Attorney General Greg Zoeller:
INDIANAPOLIS – A for-profit company accused of selling merchandise to help fight breast cancer while giving a “minimal amount” to charity is the subject of a state investigation.
The Indiana Attorney General’s Office is investigating a Colorado-based business, Boobies Rock! Inc., and its owner Adam Shryock, for selling apparel and accessories which featured sayings like, “Boobies Rock! For Breast Cancer Awareness,” to Indiana consumers since October 2012.
In February, the Attorney General’s office issued a request for the company’s records in order to determine if it was misleading Indiana consumers into believing they were donating to charity. Attorney General Greg Zoeller said since the company did not respond to the requests, his office filed a petition in Marion County today asking the court to compel the company to turn over its records.
“People in Indiana were led to believe the payments for breast cancer awareness merchandise were going to help a charitable cause,” Zoeller said. “As part of our ongoing investigation, it’s important to determine – through the company’s records – whether or not it was misusing a worthwhile cause to grow its profits.”
According to the petition, the state believes the business could be in violation of the Deceptive Consumer Sales Act by “…misrepresenting that Boobies Rock!, Inc. merchandise was sold to raise money for a charitable cause, when in fact Boobies Rock!, Inc. is a for profit corporation and gives a minimal amount of money to charitable causes.” The company sold its merchandise to tailgaters before large sporting events and at bars.
Illinois Attorney General Lisa Madigan’s office also filed a similar action today in Illinois to ask the court to enforce their demand for information.
According to the company’s website, the business is “a clothing and accessories brand that creates funny, fashionable and colorful t-shirts to promote awareness for breast cancer and donate portions of our sales throughout the country to various non-profit organizations.”
Anyone who feels they have been ripped off can file a complaint with the Indiana Attorney General’s office by visiting www.IndianaConsumer.com or requesting a complaint form be mailed to you by calling 1.800.382.5516. For tips of charitable giving or for information on how to find legitimate charities visit www.IndianaConsumer.com .
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