(L-R) 2012 Campaign Chairs Aaron McDermott, president of Latitude Commercial Real Estate and John Kennedy, director of business development, American Structurepoint, announce the launching of Lake Area United Way’s new ‘Everyday Community Heroes’ video contest. Both are members of LAUW’s Board of Trustees. [Photo Provided/Lake Area United Way]
Lake Area United Way Monday launched its first-ever video contest searching for everyday heroes. Lake Area United Way says submitted videos should demonstrate how the nominee is changing lives for the better in Northwest Indiana in United Way’s three focus priorities: education, income or financial stability and health. Videos can focus on an individual, living or deceased, or a group, corporate team, club or class project. Here's the full news release:
(Griffith, Indiana) - Lights, Camera, Action! Lake Area United Way (LAUW) is launching its first-ever video contest searching for ordinary people doing extraordinary acts of volunteerism and it’s calling on the public to tell their inspiring stories.
Submitted videos should demonstrate how the nominee is changing lives for the better in Northwest Indiana in United Way’s three focus priorities: education, income or financial stability and health - the building blocks everyone needs to live a good, productive life. Videos can focus on an individual (living or deceased) or a group, corporate team, club or class project.
The contest was announced by Aaron McDermott and John Kennedy, of Latitude Commercial Real Estate and American Structurepoint respectively, at a press conference held today at LAUW’s office in Griffith. The two businessmen serve on LAUW’s Board of Trustees and are leading this year’s annual community campaign.
“United Way’s call to action is to encourage people to ‘Live United’,” said McDermott. “By giving, advocating and volunteering together, we can create opportunities for a better life for everyone and that’s what this Everyday Community Hero contest celebrates.”
“Do you know an everyday person changing our corner of the world?” asked McDermott. “In your video nomination tell us what makes your hero special. What specific accomplishment has he or she achieved that is truly remarkable? What impact has his or her volunteer work had on others?”
“Maybe your hero promotes education by reading children’s books at their neighborhood library. Or they volunteer to prepare income tax returns for free to low-income working people so they can pay their rent, put food on the table, or save it,” Kennedy added. “Maybe they deliver meals to homebound seniors. We want to share their stories so others might follow in their footpath.”
“But these outstanding volunteers will not receive this honor without someone taking the time to nominate them,” noted McDermott. “We’re calling on the public to tell us about individuals and groups whose selflessness and personal stories inspire you.”
It’s easy to nominate someone as a United Way Everyday Hero. And, yes, self-nominations are welcome.
With your camera rolling, tell us what makes your hero extraordinary and how they are changing lives for the better in Northwest Indiana in the areas of Education, Income/Financial Stability, and Health.
You don’t have to be an expert to participate. You can film and upload your own video or, if you like, LAUW can do it for you for free. United Way videotaping booths will be offered at Calumet College, Indiana IUN, PUC and Westfield Southlake Mall. Go to: www.lauwheroes.org for a complete list of dates, times and locations.
Videotaped nominations cannot exceed 90 seconds in length. Submissions are due by 11:59 p.m. (CST) on February 3, 2013. The public can vote on their favorite video online until midnight, February 17. All entries will be judged by a community panel and by popular vote.
Three $1,500 and three $500 cash prizes will be awarded for the top-judged videos in Lake Area United Way’s three focus areas: Education, Income/Financial Stability, and Health.
Lake Area United Way’s Everyday Community Heroes video contest is sponsored by:
Citizens Financial Bank
Lakeshore Public Television
Latitude Commercial Real Estate
For complete contest information, visit: www.lauwheroes.org